Alexander Kaplan is a featured instructor for The Institute for Perception’s upcoming course, Advertising Claims Support: Case Histories and Principles. The course takes place on April 18–20, 2017, at the Greenbrier Resort in White Sulphur Springs, West Virginia. This is a professional development course for attorneys specializing in advertising law, market research managers, product developers, in-house counsel, sensory and consumer scientists, and packaging/product testing specialists. The course is intended to raise awareness of the issues involved in surveys of product performance and advertising to provide solid evidentiary support needed in the event of a claims dispute.
Specific course topics include:
- ASTM Claims Guide; Methods and Data
- Consumer Relevance
- Consumer Takeaway Surveys
- Test Methodology and Design
For an event agenda, please see the course brochure.
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