Proskauer on Advertising Law
Proskauer on Advertising Law
Brendan O'Rourke

Brendan O'Rourke

Partner and Co-Head, False Advertising & Trademark Practice

Brendan O'Rourke is co-Chair of the firm’s Litigation Department and co-head of the False Advertising & Trademark Group. From the inception of his career, Brendan has concentrated in the field of trademark, false advertising, and unfair competition law, and has provided day-to-day trademark, false advertising, and Lanham Act counseling to many Fortune 500 clients, as well as start-up companies and entrepreneurs. He is a first-rate, first-chair trial lawyer, having successfully tried numerous trademark, trade dress, unfair competition, false advertising, copyright and entertainment cases involving diverse products and companies, and has significant experience in obtaining emergent relief, including preliminary injunctions, temporary restraining orders, seizure orders, and ex parte relief.

His experience includes all phases of trademark and false advertising counseling and litigation, including complex issues involving consumer survey research and claim substantiation, and inter partes proceedings before the U.S. Trademark Trial and Appeal Board and the Federal Circuit.

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Second Circuit Affirms Preliminary Injunction of “Identical” Gray Goods

The Second Circuit recently affirmed a district court’s grant of a preliminary injunction halting the alleged sale of gray-good diabetes test strips made by Abbott Laboratories under the “Freestyle” trademark.  The decision is notable because the authentic test strips were identical to the gray-good versions. Read more here. *** Want to talk advertising? We welcome … Continue Reading

TTAB Rulings on Trademark Infringement Cases: Preclusion Explored in 2015 Live Webcast Featuring Brendan O’Rourke

On Wednesday, December 9, 2015, Brendan O’Rourke will be part of a panel of key thought leaders and practitioners presenting a live webcast from 12:00 pm to 2:00 pm (ET) to review the most recent trademark dispute cases and discuss TTAB Rulings, with emphasis upon preclusion. Speakers will explain the significance and possible repercussions of … Continue Reading
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