Larry Weinstein and Alex Kaplan recently presented on cutting-edge topics in advertising law at the Brand Activation Association’s Marketing Law Conference, Walking the Line: Between Innovation and Regulation, one of the industry’s most important marketing and advertising law conferences. The BAA’s 37th annual Conference was held on November 10th and 11th at the Chicago Marriott Downtown Magnificent Mile.

Larry presented on Tuesday afternoon November 11 on the topic of “Recent Developments in Lanham Act and Class Action False Advertising Cases.” Immediately following Larry’s presentation, Proskauer sponsored a cocktail reception for the 700+ attendees of the conference.

Alex spoke at the “Breakfast with Experts” roundtable the following morning, delivering a presentation entitled, “Product Testing Design for Claims Substantiation and Advertising Challenges.”


Want to talk advertising? We welcome your questions, ideas, and thoughts on our posts. Email or call us at /212-969-3240 or /212-969-3671. We are editors of Proskauer on Advertising Law and partners in Proskauer’s False Advertising & Trademark practice.