Proskauer on Advertising Law
Proskauer on Advertising Law
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Joelle Milov

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Wasted Away in Margaritaville: With Unascertainable Class, District Court Denies Class Certification in Skinnygirl Margarita Case

Alleging violations of Illinois statutory and common law, Amy Langendorf brought suit on behalf of “Any and all persons who purchased ‘Skinnygirl’ Margarita spirits in Illinois from March 1, 2009 until the date notice is disseminated” against Skinnygirl Cocktails, LLC, Bethenny Frankel, SGC Global, LLC, and Beam Global Spirits & Wine, Inc. According to Langendorf, … Continue Reading

End of Battery Class Actions Almost in Sight

On April 22, 2014, the Plaintiff in Poertner v. Gillette Co. moved for final approval of settlement and for attorneys’ fees and costs. The settlement, reached in September 2013, would bring to an end two class actions against Gillette – one in California and one in Florida. The settlement class is comprised of over 7 … Continue Reading

NARB Panel Lashes Back Against NAD Finding of Literal Falsity In Mascara Advertisement

In a recent decision, the NARB found that an advertisement for L’Oreal mascara featuring a photograph of a model wearing lash inserts would not be literally false if the advertiser clearly and conspicuously disclosed that lash inserts were used on the model.  The NARB decision departs from the NAD decision, where NAD had found that a disclosure … Continue Reading
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