The Institute for Perception’s 2015 Advertising Claims Support Course
April 13-15, 2015
The Greenbrier Resort
White Sulphur Springs, WV
Alexander Kaplan is a featured instructor for The Institute for Perception’s Annual Advertising Claims Support course. This is a professional development course for market research managers, product developers, intellectual property lawyers, in-house counsel, sensory and consumer scientists, and packaging/product testing specialists. The course is intended to raise awareness of the issues involved in surveys and product tests that provide the type of evidentiary support needed in the event of a claims dispute.
Specific course topics include:
- ASTM Claims Guide; Methods and Data
- Consumer Relevance
- Consumer Surveys
- Test Methodology and Design
For an event agenda, please see the course brochure.
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