Proskauer on Advertising Law
Proskauer on Advertising Law
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Reut N. Samuels

Associate

Reut is an associate in the Litigation Department and a member of the Antitrust, Asset Management Litigation, and White Collar Defense & Investigations groups. Her practice focuses on complex commercial disputes, internal investigations, and government enforcement actions across a range of industries, including technology, asset management, pharmaceutical, healthcare, consumer and agricultural products, and sports.

Reut also maintains an active and diverse pro bono practice, where she has handled voting rights and criminal justice reform matters.

Reut is a member of the firm’s Antitrust Technology Task Force and a frequent contributor to Proskauer’s Minding Your Business blog.

Reut undertook a five-month secondment while at the Firm, where she worked for the City of New York in the Torts Division, Special Litigation Unit.

Reut earned her J.D. from New York University School of Law and her B.S. from Cornell University. During law school, she worked at the US Attorney's Office, Criminal Division in the Southern District of New York, as well as at the Manhattan District Attorney's Office. Reut served as an Articles Editor for the Journal of Legislation and Public Policy.

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Crypto Chaos: EthereumMax Executives, Kim Kardashian, Floyd Mayweather, Jr., and Paul Pierce Sued in Cryptocurrency Advertising Class Action

Cryptocurrency, social media, and celebrity or influencer endorsements have all been top of mind recently, including for advertisers. A newly filed lawsuit is asking a federal court to consider the intersection of these areas, with potential implications for advertisers looking to expand into the cryptocurrency space. EthereumMax executives (“Executive Defendants”) and a few well-known celebrities, … Continue Reading

Instant Dismissal: Court Dismisses Instant Oatmeal Case against Whole Foods Market

Judge Rachel Kovner of the Eastern District of New York recently dismissed a putative class action challenging Whole Foods Market’s label claims that its Oats & Flax Instant Oatmeal contains “dehydrated cane juice solids” and is “100 % Whole Grain – 18g or more per serving.” Plaintiffs alleged these labels communicate that the oatmeal is … Continue Reading
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