Proskauer on Advertising Law
Proskauer on Advertising Law
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Craig Whitney

Partner

Craig Whitney is a seasoned litigator with a focus on all facets of intellectual property, antitrust and unfair competition. He is co-head of the firm’s Trademark & False Advertising practice group. With over two decades of experience, Craig is a leading false advertising litigator and specializes in IP, antitrust, and complex commercial disputes and counseling, including copyright, trademark and trade secrets. He is also a certified arbitrator and has deep experience in class action defense, strategic IP portfolio management, investigations and enforcement.

A first-chair trial lawyer, Craig represents prominent clients across a diverse array of industries including technology, media and entertainment, industrials, pharmaceuticals, consumer products and finance. He has a proven track record of success working with multinational companies to protect their most valuable assets before both federal and state courts, as well as the American Arbitration Association and other tribunals.

Craig is an active contributor to U.S. and international IP policy discourse. He served as Chair of the Copyright Law Committee and on the Board of Directors of the American Intellectual Property Law Association (AIPLA). Craig routinely advises on IP-related legislation and co-authors amicus briefs on topical matters before the U.S. Supreme Court.

Craig clerked for the Honorable Stephen V. Wilson in the United States District Court for the Central District of California.

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“Comprehensive Nutrition” Deemed Puffery – Consumers Understand You Can’t Eat Gummies for Dinner, Court Confirms

The Southern District of New York recently dismissed a putative class action challenging the marketing of Grüns Nutrition’s “Superfood Greens Gummies.” In a detailed opinion, Judge Liman found that the company’s core messaging around “comprehensive nutrition” was either obvious puffery or too ambiguous—once read in context—to mislead a reasonable consumer. Cavallaro-Kearins v. Grüns Nutrition Inc., … Continue Reading
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