Proskauer on Advertising Law
Proskauer on Advertising Law
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“Born in the USA”?: Place of Origin Claims Take Center Stage in False Advertising Suits and FTC Enforcement

By Baldassare Vinti, Anisha Shenai-Khatkhate and Briana Seyarto Flores on Posted in Deceptive Trade Practices, FTC, Labeling Claims
It has been almost forty years since Bruce Springsteen first famously celebrated being “Born in the USA.” From an advertising industry perspective, this song’s lasting popularity is no surprise; as advertisers know, “Made in the USA” is often a selling point for American industries. The FTC knows this too. In late 2021, the FTC finalized … Continue Reading
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